ABSTRACT

This chapter examines the relationship between non-Islamiosity as a productive mode of secular power and diasporic Shi'a religious experience. It deals with a Persian identity. On 29 August 2009 singer Behrouz Ghaemi appeared on popular British talent show The X Factor on ITV1. In 1935 Reza Shah formally requested that the world refer to the country under his rule no longer as Persia but by its historical name, Iran. Finally, the chapter examines the theme of 'community-through-consumption' in more depth by honing in on issues of experience. Conversely, Pahlavi Iran is renowned for its anti-Islamic secularism. Similarly, in the context of non-Islamiosity the mere consumption of non-Islamious material is enough to guarantee its ethical and moral soundness. Similarly, the concepts of shoor andmasti, meaning passion and drunkenness respectively, are ubiquitous in Sufi literature. Mobile phones and the internet are a particularly convenient and prevalent way for people to mediate or action this ongoing productivity in a transnational imagined community.