chapter  14
12 Pages

How To Do It: Successful Approaches Dissected

Predictions about the future are possible and with time are found to be correct. New products and services can be assessed rationally as to their success, through a process that considers their deployment in a range of scenarios, which are then examined, with selected scenarios developed as options to be exploited. The options are reviewed against a background of technical, commercial, market, government, legal, social and cultural trends within the geographic scope, capabilities and resources of a business or organisation. Retailers on the high street claim business rates place them at a disadvantage to online stores and are seeking an online retail tax. Chris Grigg, the Chief Executive of British Land, is optimistic about the future of British shops. British Land is a publically listed company that invests in shopping centres. Clearly though, local independent shops care for their future in town centres, large chain retailers, brands and suppliers.