ABSTRACT
Chapter 8 described the concept of different levels of readiness of an organisation to introduce new stakeholder relationship management processes and practices, or implement improvements to existing processes and practices. It described a set of characteristics for each level of stakeholder relationship management maturity to allow an organisation to gauge its current level. From that baseline the organisation can introduce additional processes and practices, or improve the awareness or the application of existing processes and practices in a structured and measurable manner. This chapter provides guidelines to support the organisation in this implementation. It is organised as follows: guidelines for moving from one level to another are described; approaches based on the model of the Stakeholder Circle methodology (described in Chapters 3–6) are recommended and essential components of change management are described.
