ABSTRACT
And yet over the past 50 years strategic planning has become established as a ‘best practice’ management discipline, supported by business school teaching and research and championed by management consultancies. Schools of strategic planning have developed, become fashionable and then faded, and theories, tools and techniques have all evolved. In the world of management, ‘strategy’ has kudos, implying importance, influence and therefore power. Strategic planning has been invested with weight – substance (mass) multiplied by seriousness (gravity) – so there’s an edifice of reputation to demystify.
