ABSTRACT
From the "business case" approach for sustainability and corporate social responsibility (CSR), a firm can also leverage its involvement in sustainability and social responsibility activities. This chapter argues that corporate sustainability and social responsibility can affect a company indirectly by increasing its competitiveness and reputation, positively affecting employees' commitment, or attracting prospective employees. It discusses why and how managers can integrate their corporate sustainability and social responsibility communication (SSRC) through using the components of communication and considering cross-cultural differences. Four ways of integration in the SSRC are explained as the integration of all stakeholders, communication inflows and outflows, organizational efforts, and components of communication. The chapter also discusses the cross-cultural differences in SSRC, which emerge due to the differences in the notions of communication, sustainability, and social responsibility across various cultures and countries. There are a variety of communication channels through which information about a company's sustainability and social responsibility activities can be disseminated.
