ABSTRACT
This chapter describes the component of neuropower, that is the leverage it has upon the frontal lobe and the prefrontal cortex. It explores the rules and regulations that create conscripted bodies, known as biopower, which have been now modified to produce efficient minds and brains under cognitive capitalism, where the factory of the mind has replaced the industrial factory. The chapter focuses on how Taylorism - the scientific exploration elaborated by Charles Taylor to maximize a laborer's output - has given way to Hebbinism, where the emphasis is placed on the elaboration of efficient neural circuits which are the result of engineered, repetitive and synchronous stimulations that drive new forms of mental or cognitive labor processes and result in a sculpted neural architecture. It examines the role of frontal lobes in neuropower, bearing in mind that neuroplasticity is important to the sculpting and mature functioning of the prefrontal cortex, being the primary visual and auditory cortex.
