ABSTRACT
This chapter focuses on the fashion and marketplace dynamics of veiling, and lays out an agenda for future research. It outlines the growth of the global Islamic cultural industry and the concomitant rise of fashionable veiling. The last decades have witnessed dramatic changes in the nature of veiling. Muslim women wearing stylish and expensive headscarves in various colors, designs, and shapes have appeared on the streets alongside women in the customary face-veil. With the rise of political Islam, demand for headscarves, overcoats and other clothing items that came to be associated with new forms of veiling began to increase. The 1980s' uniform veiling style had lost much of its attraction, and elegant, colorful clothes in various designs become popular. In Turkey, the original tesettür form came to be perceived, at least by some segments of the covered women, as a tasteless 'grandmother's overcoat'.
