ABSTRACT
This chapter concentrates on the hijab's materiality and affect. It explores how the material handling of a piece of cloth or scarf, how its feel and its texture, allows Muslim women to create a Muslim identity through embodiment based on their feelings, desires and subjectivity. The chapter looks at technological innovation and tech-inspired design change, and the way that the factors are creating even more new opportunities for Muslim women to subvert stereotypes and fashion systems though 'smart' hijab-wearing. At a physical level hijab involves the acts of pinning, knotting, and tucking tightly. The British hijab has its own logic, one of draping, layering and pleating: like the Indian sari. Through the Internet, all and every dimension of hijab-wearing occurs: production, consumption, embodied identity politics and representation, to name but a few, and the websites pertaining to the British hijab amount to more than 500,000 results in a Google search.
