ABSTRACT
Communication management has become a common tool in the arsenal of the West in the context of trying to build the pretext for war, and then controlling the information flows after the fighting has begun. The messages and means of rallying mass support and participation were based upon the goal of inducing an emotional response from the public they were messaging, which included branding, reputation management and news management. NATO's mission was to protect civilians only. This gives the war of choice against Libya the thin veneer of a 'humanitarian' mission. Responsibility to Protect (R2P) is one such example, which was created as "a reaction to the failure to generate consensus in the 1990s, after the contested humanitarian interventions, rather than a statement of political agreement". Information from NATO and the National Transitional Council (NTC), i.e. the good guys in this war, was accepted at face value and without double checking, presented as facts.
