ABSTRACT
This chapter shows that how the vocabulary, grammar and visual features of texts reflect and create social relationships between reader and writer. It also shows that how the grammar uses commands and expresses obligations as a way of influencing others' behaviour. The chapter provides an overview of the choices of pronoun and how their use reflects different kinds and extents of personality. It explores the varying strands of vocabulary in English from the informal Old English, to the more formal French, to the most formal Greek and Latin, and relates them to style markers in dictionaries. The chapter describes the various resources used in visual texts to create social relations with the viewer, to indicate the objectivity or subjectivity of the representation and the extent of the viewer's inclusion or engagement. It looks at the various ways in which the text can encode interpersonal meanings, meanings associated with the social dimensions of power, contact and emotion.
