ABSTRACT
This conclusion presents some closing thoughts on the concepts discussed in the preceding chapters of this book. The book focuses on China's soft power and screen cultures. The Chinese state's aggressive assertion of it on the one hand and an entrenched Western position on China's structural inadequacy or preordained failure on the other. And explores question in the instrumental view of culture in much of current soft power discussion. The book deals with China Central Television (CCTV) programs and film festivals, several authors rely on two methods of assessing soft power impact: first, interviews with program curators; second, descriptions of film or television programs. It focuses on the Australian reception of a Chinese television program confirms the importance of comparative perspective on soft power. The chapter discusses Jiangsu Satellite Television's If You Are the One (IYATO), a popular Chinese television program broadcast by SBS in Australia with fifty million local viewers per episode.
