ABSTRACT
This chapter discusses when developing global campaigns. There are many different strategies to consider. They are: Universal Truths are one way to begin thinking about a core message is through the use of universal truths. One Unified Message is before selecting one strategy for developing a single idea, its review a list of possible options. One Modified Message is one core message that is slightly modified and several messages for myriad markets. Audience- and Culture-Specific Campaign in 2015, McDonald's created 24-hour, around-the-world events. Media-Specific Campaign are using primarily social media, focusing on Twitter, Facebook and Instagram, Vogue Eyewear featured female celebrities from three areas of the world: Brazilian top model Adriana Lima, Indian actress Deepika Padukone and Chinese star Liu Shishi. Interactive Campaign can include contests, apps, games and social media shares. Educational Campaign is the challenge was to reduce maternity-related illnesses and deaths. Cause-Related Campaign is brands that look to create solutions to global issues think beyond sales.
