ABSTRACT
At some point in time, it is fair to assume that every student, scholar, or professional within the sport industry has had a question posed to them about the scope and size of the sport industry. The size and the scope of the sport industry, though often financially measured by annual sales, revenue generated, or estimated value, is not as clear as one would think. For example, Forbes Magazine reported that, as researched by PricewaterhouseCoopers (PwC), the sport market possesses a worth of $60.5 billion (Heitner, 2015). On the other hand, Plunkett Research, Ltd. estimated the size of the US sport industry to be $498.4 billion and the global sport industry to be $1.5 trillion (“Sports, teams and leisure industry statistics.” n.d.).
