ABSTRACT
This chapter describes and analyzes the strategic communication in society. It explains what social theorists means with modernity and late modernity, aiming to increase the understanding of the field from a historical and societal perspective. Mass media, from the daily press to radio and television, has been of vital importance for the modern transition in society. Strategic communication as a professional field is dependent on social change. One may even view strategic communication as a consequence of the social change that has been analyzed for decades by social theorists: from modernity to late modernity. Public relations, marketing communication, and organizational communication are disciplines developed during modernity in the last centuries, while strategic communication is a transboundary and late modern field of knowledge. The increased spread of information is of great importance for strategic communication since it affects people’s attitudes and behavior.
