ABSTRACT
This chapter explores the ways in which Jungian psychology can be employed to analyse visual narratives. It shows the usefulness of the key concepts of Jung’s Analytical Psychology (individuation, archetypes, the hero myth, collective unconscious, etc.) for film and television criticism. It also deals with Jungian and post-Jungian psychology’s assessment of modernity and postmodernity, and explain how these views can be applied to the analysis of screen media. Finally, it presents a Jungian angle on the unconscious and the projective-introjective processes in communication, and links these processes to the human perception of cinematic images.
