ABSTRACT
Advances in available data, econometric methods, and computing power have created a revolution in demand modeling over the past two decades. Highly granular data on household choices means that we can model very specific decisions regarding purchase choices for differentiated products at the retail level. In this chapter, we review the recent methods in modeling consumer demand and their application to problems in industrial organization and strategic marketing.
JEL classifications: D43, L13, L81, M31.
