ABSTRACT
This chapter explains the perceived advantages of an Olympics today are expansive, and target various areas of a prospective Olympic City's improvement: the opportunity to revise a negative image of the host city and to create a new one through rebranding; the prospect to obtain prominent membership in the international community through the association of the host city's name with the Olympic brand. For an example, one need look no further than the Vancouver 2010 Games, held on unceded Coast Salish territory of First Nations. The transnational character of the anti-Olympic movement has strengthened recently through the development of connections between the Vancouver 2010 and the London 2012 activists. The chapter discusses the impact of the Vancouver anti-Olympic movement on the city, the extent of ecological destruction, the criminalization of the poor, the arrogant and dictatorial style used by the International Olympic Committee (IOC) and the Vancouver Organizing Committee (VANOC).
