ABSTRACT
This conclusion presents some closing thoughts covered in the preceding chapters of this book. The book divides into three sections: the first, 'representation', focuses on the way Olympic design represents and reshapes the national identity of the host nation. The second, 'participation', raised questions of participation both in the making of an Olympics and in terms of citizenship and dissent in the Olympic context; and the third, 'contestation' performed a diagnosis on the role of design in the process of contesting the Olympic future. One of the main interests of the Japanese was to establish themselves as a world power, fully subscribing to corporate capitalism and progress, two purposes which Olympic design served. The book traces how historical continuities and discontinuities with the past were established through the design of the emblem and other graphic elements of the 1964 Olympic. It also examines the complex relationship between nationalism, internationalism, and universalism, notions of foremost importance for the Olympic ideology.
