ABSTRACT
As we have already seen, the very existence o f different gazes and gender address on MTV, arising as they do from the specificities of the televisual apparatus already discussed and from the cultural codes governing America today, is part of what marks MTV as a postmodernist phenomenon. Thematically and aesthetically the videos gather up into themselves the previously distinct art modes, with their corresponding iconography, world views, myths, ideolo gies, specific techniques; they create out of western cultural history a kind of grab-bag to dip into at will, obliterating historical specifi city. Correspondingly, the channel refuses to construct just one dominant gender address as did previous art movements and genres. It rather constructs several different kinds of gender address and modes of representing sexuality, several different positions for the spectator to take up in relation to sexual difference.
