ABSTRACT
The development of the World Wide Web opened up horizons, allowing people to connect globally. For journalism, immersive storytelling using virtual reality (VR) is exploding. The Guardian, for example, has its own head of VR, Francesca Panetta. As the web grew, newspaper publishers started to take note and very soon online news websites began to proliferate. Social networking sites such as Friends Reunited in the UK and Classmates in the US — both from the decade before — gave some indication of the huge impact the capability of social shares was to have on news online. Personalisation is a key trend and an increasing amount of content is personalised using data from social media, or data submitted by users. In 2017, interactive and data-driven content is changing fast. Content that is triggered by scrolling, not clicks, is on the up as an increasing number of users access the web on small screens.
