ABSTRACT
This chapter explores the competitive behaviours and growth strategies of emerging Chinese businesses, examining both domestic competition in China and international expansion. China's domestic competition is intense, and has several aspects that are particular to China. Some of these give an advantage to indigenous businesses, partly because of their local knowledge and partly because of their cultural understanding of China. China's markets are highly competitive, with most major global businesses active, alongside entrepreneurial private Chinese businesses, government-supported state-owned enterprises (SOEs), and smaller enterprising businesses from the West and other Asian countries. A growing number of successful Chinese businesses are developing branded products and technologies. Historically, many businesses, and especially private enterprises, grew by becoming subcontractors that manufactured at low cost for export. China is full of micro-sized household enterprises that change and adapt their business, as well as large companies that completely refocus within markets, or move from one market to another as their primary activity and income source.
