ABSTRACT
This chapter establishes the methods used to analyse the ordering discourses of the media management networks through relevant policy and promotional documents. It focuses specifically on framing and discourse analysis to understand the power structures and dynamics of influence in these networks. A range of case studies of relevant UK media organizations are presented to understand how this successful case consolidates and develops. Mapping the ways these networks form through policy negotiations in documents by arts and cultural institutes such as the Arts Council England and Creative Scotland as well as media organizations like the BBC and BAFTA uncovers the relevant links.
