ABSTRACT
This chapter explores how social media can contribute to strengthening the art therapy profession and members of the art therapy community it serves. Content will highlight suggestions of how art therapists can professionally develop and promote a strong digital presence with a framework of suggested guidelines about social media sharing strategies, generating content online, and how to create digital assets relevant to our work, career interests, and professional values. The chapter also highlights how social networking and leveraging activity on social media can positively contribute to increasing the field’s visibility, strengthen art therapy’s value, appreciation, clarify misconceptions about art therapy’s use, and create a voice of advocacy for the profession and causes important to art therapists. Social media examples in the form of art therapy sites and projects are highlighted to explore these topics. A digital presence needs assessment worksheet, art experiential, and discussion questions are provided to further explore the chapter content.
