ABSTRACT
This chapter highlights several different story-lines regarding the concept of diversity and its relation to gender across several texts. 'A (feminist) counter-narrative' follows a slightly different angle. The chapter focuses solely on a story-line about neoliberalization and highlights the ways in which it is enacted in three texts that criticize the increasing popularity of diversity terminology. The term 'neoliberalization' seems to stand in for a complicated story explaining current phenomena in ways that appear to make a lot of immediate sense. The term 'neoliberalization' or the popularity of 'neoliberalism' points at a wide range of material-discursive processes that are generally understood to be related to the crisis of so-called Fordist capitalist regimes of accumulation along with a much-debated crisis of the welfare state. The boundaries between business and justice seem to blur in that Diversity Management in organizations is depicted as an approach that aims to combine the demands of business and antidiscrimination.
