ABSTRACT
This chapter analyzes barriers and motivators in green supply chains, and characterized them as either internal or external factors. Transitioning from traditional to green supply chain management is a process that includes obstructions as well as accelerating elements. Added value is a fundamental element of products that compete in an overwhelming extended-offering ecosystem. Adopting cleaner practices in supply chain management is hindered by numerous factors, with lack of knowledge and know-how being one of them. Lack of knowledge is often accompanied by misconceptions about clean technologies and pollution-preventive practices. Supply chain activities are interrelated with financial outcomes and this is a main consideration factor at any level of decision-making processes of every organization, whether public or private, for-profit or non-profit. The short-term profit mindset is a key decision-making influence for all businesses, often annulling improved environmental performance’s related profits. The gap between theory and practice is often accounted to reality factors, compromising optimal conditions.
