ABSTRACT
This chapter assesses data on the take-up of mobile touchscreen technology. The multi-touchscreen mobile computer tablet featuring a 9.7-inch display was made available in April 2010 with Apple's iPad. However, today's increase in use of mobile touchscreen technologies intersects all age groups. While young children who cannot yet read or write are unable to interact with computer keyboards, the touchscreen interface of the tablet allows them to be used unaided at an earlier age. The chapter comprises a textual analysis of computer tablet advertisements between 2010 and 2014 to explain emerging popular media discourses and meanings about the new touchscreen' multi-screen home. Tablet advertisements representing subjects staged in public spaces' were compared with those in domestic settings. The chapter focuses on the changing technology and uses of TV as an example of the tablet's relationship to other domestic media.
