ABSTRACT

Grammar is the ability to read anything for understanding. Here, reading means reading faces, gestures, people, cultures, organizations, opportunities, as well as poems, novels, and spreadsheets. Detachment is first characteristic of grammar. Grammar also includes the study of words and their etymology. Looked at in this way can see that Peter Drucker's classic Management: Task Responsibilities Practices is a book of stories using the tools of grammatical exegesis to understand what management is. The great media critic Marshall McLuhan called this type of grammatical scrutiny "the art of multimedia exegesis", because grammar is study of how words and things work in relation with other words and things. Grammarians learn how to pick up contexts and make sense of them, much as Peter Drucker does in his books on management or Paul Eckman in his books on reading faces. Pound studied the dynamics of Chinese ideograms to highlight how grammarians put things together to find meanings at work in a text.