ABSTRACT

Obama Reelection Campaign traces and evaluates the main developments during the first Osama term in the efforts to recover from the Great Recession of 2008. By the time of the 2012 election, the promises of the first election had been lost in four contentious years of party squabbling and limited achievements. The candidate's expectation was that the soft recovery and Obama administration's mixed record on the economy would be central focus of the 2012 presidential campaign. Obama faced no opposition in the Democratic primaries. This allowed him to launch a campaign against the presumptive Republican nominee, Mitt Romney. Obama was believed to be comfortably ahead in both the popular vote and Electoral College vote prior to the debate. Immediately after the first of the televised debates, the Bureau of Labor Statistics released the latest unemployment figures. Romney could do little beyond extending his sympathy to those suffering from the hurricane and waiting out the situation until normal campaigning could resume.