Biotechnology, Environment, and the Market
The biotechnology impinges in many ways on the environment, and apprehended environmental risks generate a major point of departure for discussions of the applications of biotechnological product. Both environmental concerns and concerns about biotechnology products and processes affect vital existential practices. The chapter discusses the moralization of the markets in the case of biotechnology, it is useful to distinguish between process and product, even though one of the characteristic features of the knowledge-intensive economy is the fusion of process and product. From the perspective of economic agents, the moralization of the markets becomes evident in a restriction of the purchase to goods and services that are morally desirable, or that carry moral content. As a result of fundamental transformations in the economic system and society, the modern consumer's choice of products in the marketplace increasingly reflects considerations other than those of bare utility, intended to satisfy basic existential human needs.