ABSTRACT

Come take a closer look at ordinary footwear, like sneakers, or children's toys and Saturday cartoon TV shows, or make a comparison between Don Quixote and John Rambo of the Sylvester Stallone movie. Although some regard popular culture as "shallow," this book reveals that it is more often complex, deep, meaningful and subject to the style changes we associate with high art. Bergesen shows how complex philosophical ideas of reincarnation are embedded in Transformer toys; how sneakers have gone through a life cycle of style types; why the decline of empires like Spain and the United States led to fictional characters like Don Quixote and Rambo; and why monsters from Japan look different than those from the United States.

chapter One|8 pages

Introduction

The Depth of Shallow Culture

chapter Two|32 pages

The Baroque Sneaker

How the History of the Tennis Shoe Recapitulates Giorgio Vasari's Life Cycle of Art Styles

chapter Three|21 pages

Rambo and Don Quixote

Cultural Icons of National Decline

chapter Four|23 pages

A Sociology of Monsters

Making Mythical Creatures in the United States and Japan

chapter Five|18 pages

A Sociology of Toys

How Transformers and Spiderman Embody the Philosophies of East and West

chapter Six|13 pages

Bringing the Art Object Back In

Toward a New Realism in the Sociology of Culture