chapter  9
14 Pages

Cultural Studies, Semiotics, and the Politics of Repackaging Theory

By the 90s, cultural studies had broadened to include postcolonial, queer, and media studies, while theory was showing only the faintest signs of life. Not only did theory no longer give the appearance of a unitary body of work-an appearance that it had held for some time-but it had also come to be regarded in many English departments similarly to the way that the New Criticism was regarded by those same departments twenty years earlier. High theories like deconstruction and structuralism had become antiquated, and were at best seen only as flawed predecessors to the low theories of cultural studies.