ABSTRACT

This chapter discusses the cultural comeback in Tunisia after the revolution. It examines cultural and religious debates mediated by social media and investigates how the question of Tunisia's cultural identity and historical claims are being manifested and negotiated. The chapter focuses on the extent to which this growing virtual social media sphere has become an ideological battleground between religious groups and secularists: a reflection of the rutted transition phase that the country has been going through. It explains that the explosion in technological development has aided religious activists to take advantage of this space in an unprecedented manner. The chapter explores the ways in which online interaction among Tunisian religious groups may affect their cultural identities and the religious discourse being circulated after the revolution. It also shows that the advent of satellite TV and social media networks has transformed the long-assumed approach of identity production.