ABSTRACT
In this chapter, we present our theory of ‘iconomies of memory’ to define the relationship between personal narratives and cultural/political economies in a digital age. Iconomics is a neologism developed by Schwartz within the University of São Paulo’s City of Knowledge to express the triadic structures that underlie local, national and global media ecologies. These are the ‘I’ or the individual (as citizen, consumer and person of passions); iconicity (memes, codes, symbols, and narratives); and economy (of supply/demand, scarcity/abundance, production, distribution and investment). We explore the iconomies of memory that are digitally produced in the Global North and Global South.
