ABSTRACT
This chapter argues that agreed-on narratives of what we want to do together—project narratives—potentially and create or constitute organization. Such constitution and its materialization are seen as social innovations. The language institution and engaging in the world by speaking, communicating and speech acting, verbally and in writing, taking part in deliberations and making meaningful stories about it, building narratives, getting support for them and making plans for future acting and cooperation for changing the world can constitute new social institutional facts or organizations. Ove Bjarnar's use of narratives as an approach to the study of the formation of fisheries clusters in Norway invites grounding in speech-acting analysis. Speech-act analysis puts focus on the locutionary process, how exchanges unfold in the rule free time-space among actors that honestly are searching for a good problem solution, a good organization. Social institutional facts are basically created or at least constituted through speech acting and agreements.
