ABSTRACT

Primarily examining our movement patterns in a number of exhibition spaces of the MCA, The Semiotics of Movement in Space set out to develop a theory of a grammar of movement in space, hodogrammatics, and thus model movement in space as a tristratal semogenic system. Hodogrammatics is part of SpDA, a relatively new area of analysis situated in the broader realm of MDA. Since SpDA foregrounds our role in the meaning-making process, this book has been written from our first-person perspective and has used our ‘retinal image’ as an analytical resource to understand better how we mean with exhibition spaces.