ABSTRACT
Design is often a process which strives to set new levels of performance, new standards or creates new wants and as such can be a journey into the unknown. Design and development can be as simple as replacing a part in an existing product with one of a different specification or as complex as the design of an electricity generator that extracts power from the ocean. The nature of the design and development activities refers to their characteristics in terms of the number and difficulty of the technical and financial decisions that will need to be made to produce a satisfactory design solution. A design and development plan should be prepared for each new design and for any modification of an existing design that radically changes the performance of the product or service. The customer is of prime importance in the design and development process.
