ABSTRACT

The current chapter takes an approach from the realm of organizational behavior and communication studies to analyze diversity engagement at 21st Century Fox and Disney. The analysis revealed that the two companies focused on building diversity programs that revolve closely around their core values and aimed to embed diversity in every organizational function. Most of the companies’ efforts were directed toward the implementation of diversity in the US, while, at an international level, the presence of diversity emerged in relation to CSR and the promotion of women in the workplace. The study also revealed that public relations practices were enacted to a larger extent than HR ones.