ABSTRACT
With the Seattle Seahawks bound for the Super Bowl, the City of Issaquah renamed itself to support the team in the big game. In a rally on the steps of City Hall, our mayor and a group of flag- and sign-waving fans proclaimed Issaquah's new name as 12SAQUAH—at least for February 2, 2014, the day of Super Bowl XLVIII. The name change attracted the attention of the Seahawks organization, as well as local, regional, and national media outlets. Most importantly, it helped the City of Issaquah connect with more than 1 million people in the span of a single weekend.
