ABSTRACT
The population of organizations involved in the production of reproducible products resembles an hourglass, with a number of very large firms, a very small number of medium-sized firms and a large number of small interests. Highly reproducible cultural products share the positional good features of more singular or scarce products such as art pieces or high fashion-label garments. An especially relevant aspect of these suggested values of cultural consumption to the strategies of organizations producing reproducible products is the 'bandwagon' phenomenon. The distinction between one-off or limited-production products and services and those that are reproducible is not a binary one between the singular and the mass-market product. The blockbuster approach is based on high development costs and extensive promotional activities in advance of the launch date. Digital games producers include the console manufacturers themselves and other third-party developers, who create games for the different platforms either as their own intellectual property or under licence.
