ABSTRACT
This chapter looks into the representations of Nepali national character in the activities of a tourism agency, using three examples from tourism representations: a museum, a promotional CD-ROM, and the design of the Visit Nepal 2020 logo. The CD-ROM makes extensive use of pictorial photographs to showcase Nepal’s myriad tourism features. The chapter shows that the imagery of Nepal in the various tourism mediums continues to express that version of Nepali national identity. Scholars take the view that host societies choose tourism sites to represent something about their society to the world, and this is often grounded in relations of power. D. MacCannell, who calls tourism more than ‘merely a collection of random material representations’, identifies the immense role of tourism in the creation of image and perception about a place or its people. The chapter focuses on the issue of diversity in these mediums with particular focus on the Terai or Madhesh.
