ABSTRACT
At the core of all public relations activities are interpersonal relationships and consequently interpersonal communication. Indeed, it is impossible to conduct any public relations work without the ability to build, maintain, and, at times-end relationships. One of the challenges facing public relations scholarship is that the practice and discipline remain contested, and definitions can include, even merge, "the functional, the idealistic and the critical". Unsurprisingly, scholars often conflate normative ideals with actual practice, resulting in a gap between descriptive and normative studies. The research employed a critical discourse analysis (CDA) approach. In the CDA framework, language is always used for a purpose and is seen as an instrument of control as well as communication. To qualify as critical, the ethnographer must see the event as having both a clear purpose and sufficiently definite consequences that its effects are obvious.
