ABSTRACT
Since the September 11th terrorist attacks, Hurricane Katrina, and other environmental and human-caused disasters in the early 2000s, the state of community disaster preparedness and infrastructure resilience in the United States has become an exigency for local, state, and federal governments, public health agencies, and nonprofits. Disaster preparedness is becoming a community issue, and the community includes business leaders and commercial products. This chapter suggests that B. Jennings and J. Arras' goal of community resiliency through the prism of public relations ethics and corporate social responsibility. The concept of civic professionalism was generated among humanities scholars in the early 2000s as a response to understanding the connections between career opportunities and civic engagement. The chapter analyses the theoretical linkages for our work, shows how public relations ethics, organizational consciousness, and civic professionalism provide clear ethical linkages and mandates for the private sectors' responses to community disasters.
