ABSTRACT
This chapter introduces the power of the method, the power of the brand, the power of supply chain ownership, the relevant Intellectual Property (IP) tools and strategies, and the power of advocacy and enforcement. It describes wide-scale initiatives aimed to change trade power and improve the negotiating ability of African farmers and producers. The chapter summarizes the benefits and challenges of the widely used "value-added" approach. It explains twentieth-century trade policies that are intended to change the relative powerlessness of developing countries including: fair trade and its benefits and challenges, branding, value-added practices, and corporate social responsibility (CSR). The chapter presents a case study of 1 million Mozambique cashew farmers. It describes a power model that illustrates power and dependency and ways to change the power available to least developed country (LDC) farmers and producers. There are multiple options for changing the power balance and creating a better negotiating position via the use of IP business tools.
