ABSTRACT
This chapter talks about the six-step method called Intellectual Property (IP) business positioning and explains why a business method matters. The steps include: the product holds genuine distinctiveness; retail market price, intangible value, and export price gap; intangible value chain analysis shows potential for better positioning in the supply chain; clear income impact for farmers and producing businesses; local stakeholder interest and enthusiasm; and investment-ready projects. Business positioning strategies in fully developed business plans can compete for capital from impact investors and other funders. Understanding market is critical to IP business strategy because it is all about returning income (value) from the final markets. The IP business repositioning is necessary to be sure of some portion of the income from high-value speciality markets returns to Tanzania. The formation of a stakeholder organization to own and sustain the initiative is a critical component of a successful and sustainable IP repositioning opportunity.
