ABSTRACT
In the public health literature, the illnesses have become known as 'industrial epidemics', because they are driven by commerce and specifically the over-enthusiastic marketing of alcohol, tobacco and highly processed foods. James Arnold, a doctor on a slave ship which put it into the public domain where it was used in abolitionist leaflets: A woman was one day brought to us to be sold; she came with a child in her arms. Parents habitually make sacrifices for their children; soldiers are honoured for risking their own safety to protect their comrades. The expanded meaning of protecting children from harm has required all-encompassing dimensions that the eradication of risk effectively entails the elimination of unsupervised play. In 2014 the UK government launched a major initiative to combat modern slavery. In the sense moral agency becomes much more than a handy strategic tool. Human rights reinforce the importance of moral agency and they emphasise the idea of human potential.
