ABSTRACT
This chapter argues that the retailisation of urban spaces have inaugurated a way of creating new concepts of urbanity in neoliberal societies. It describes how this process can be observed in the recent evolution of retail geographies in Chile. The chapter proposes that this particular configuration between global capitals and markets, with local territories and routines, can be referred to as a retail-lead urbanism. By examining the current distribution of retail infrastructure in Santiago, the chapter describes the processes that conducted the ideological consolidation of the neoliberal logics at the local scale and through consumption activities in retail spaces. The chapter highlights the transformations in meanings and functions of Chilean shopping malls, and the results in a multidimensional consumption experience that restrained the city and transformed the notion of 'right to the city' into 'right to the mall'. It examines the consideration around the current tensions of Santiago's consumption urban society.
