ABSTRACT
This chapter reminds rules and guidelines for public relations writers that they know already about making them writing more effective. These suggestions and guidelines provide a foundation for all kinds of writing: organizational publications, releases for print and broadcast media, blog entries, scripts for speeches and text for websites, email and other communication vehicles. The chapter explores some learning objectives to effectively use standard conventions of the English language, to construct simple and understandable messages, to enhance the meaning your words convey, to use language ethically and to avoid biased language. It outlines some of the standard approaches to syntax the part of grammar that deals with the orderly arrangement of words into sentences. The Gunning Readability Formula, also known as the Fog Index, is a good tool for the public relations writer. Effective public relations writers are careful to use inclusive language, words and phrases that apply to all readers, without unnecessary exclusiveness.
