ABSTRACT
This conclusion presents some closing thoughts on the key concepts covered in the preceding chapters of third part of this book. The book focuses on writing in non-news style, rounding out the many venues available to public relations writers. Newsletters, websites, blogs, brochures and related internal publications allow organizations much control over the packaging and dissemination of their messages. A characteristic of this category of writing is that publics come to the organization, often with an information-on-demand approach. These information-seeking publics play a powerful role in the strategic communication program of any organization. Direct mail and advertising allow organizations to push their advocacy messages toward their publics, often into their own homes. The book explores the purpose and importance of corporate reports. It shows an understanding of laws related to copyright and trademark. The book then identifies differences between consumer advertising and public relations advertising.
