ABSTRACT
This conclusion of part one presents some closing thoughts on the key concepts covered in the preceding chapters of first part of this book. The book focuses on foundation skills needed for all public relations writing projects. It explains the concept of writing to influence and develops a process of drafting and revising. The book outlines the role of persuasion in public relations writing and the difference between persuasion and propaganda. It reviews the technique of freewriting and the relationship between creative and functional writing. The book explores how to construct simple and understandable messages and how to use standard conventions of the English language. It examines various theories about communication. The book then illustrates how to use the nine-step process to prepare a publishable piece of writing. It organizes a writing project using a planning sheet and conducts research for public relations writing.
