ABSTRACT

This chapter covers the reality of marketing to new clients, where to go for help, why interpreting will always have growth potential, the need to take ownership of our work. The chapter focuses on clients by adding value to them and adding value to our profession. Judy and Dagmar Jenner's book, The Entrepreneurial Linguist, alongside Marta Stelmaszak's Business School for Translators, gives the nuts and bolts that translators need in their business life. It has also proven to be the key in building a solid client base. Interpreting is a dynamic business, so need to keep pace with our market in order to obtain the visibility. The Starting Up as a Freelance Translator course from the Institute of Translation and Interpreting lets translators learn with the help of experienced mentors. George Leigh Mallory claimed he wanted to climb Mount Everest because it's there.